| 浅论网络广告及相关法律制度的完善 |
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| 引用本文： | 彭语良.浅论网络广告及相关法律制度的完善[J].重庆邮电学院学报(社会科学版),2006,18(4):542-545. |
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| 作者姓名： | 彭语良 |
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| 作者单位： | 重庆邮电大学外国语学院 重庆400065 |
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| 摘 要： | 当今社会,网络以其跨时空、跨地域、图文并茂的双向传播信息的超凡魅力,为人们创造了无限商机,它使广告和商业交易充分地结合在一起。而网络广告作为一种新型的营销手段也逐渐成为网络媒体与广告界关注的热点,网络广告已开始进入主流的传媒行业。介绍了网络广告的基本类型和基本特征,重点分析了网络广告引发的法律问题及相关法律制度的适用与完善。
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| 关 键 词： | 网络广告 法律问题 法律规制 |
| 文章编号： | 1009-1289(2006)04-0542-04 |
| 修稿时间： | 2006年4月28日 |
A Preliminary Discussion of Network Advertising and the Perfection of Relevant Legal Systems |
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| PENG Yu-liang.A Preliminary Discussion of Network Advertising and the Perfection of Relevant Legal Systems[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2006,18(4):542-545. |
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| Authors: | PENG Yu-liang |
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| Institution: | PENG Yu-liang |
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| Abstract: | Network creates infinite business opportunities for people by its charm of "cross-time and space" and "cross-region" and its ability of communicating messages through pictures and words.It combines advertisements and business trade in a comprehensive way,and being a fresh means of marketing,network advertising has gradually become the hotspot to network media and advertising industry and has entered the mainstream media industry.This paper introduces the basic types and characteristics of network advertising and mainly focuses on some legal problems rising from network advertising and the perfection of relevant legal systems. |
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| Keywords: | network advertising legal problems legal regulations |
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