甘南藏族地区大众传播现状的调查与思考——以夏河县科才乡为例

文章以实证方法为突破口,设计问卷,在田野调查和数据分析的基础上,对甘南藏族地区的大众传播现状进行分析。在田野调查中,以随机抽样和小组访谈作为调查方法,选择了具有典型性的科才乡为研究样本,对于该地受众状况、媒介接触、媒介内容选择、媒介与生活、信息传播场景等作了研究和分析。

Invisitagation and Consideration to Mass Communication in Gannan Tibet Area:Taking ke Cai Xiang of Xia He County as Example

Based on field work and date analysis,the paper studies and analyses the mass communication situation in Gannan Tibetan Autonomous Prefecture.Interviewing survey,random sampling and other empirical methods were adopted.The author chooses the typical Tibetan Xiang Kecai as a sample.The paper covers Tibetan audience conditions,exposure to midia,media contents option,media and rural life,and information communication.