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CIS战略与优质师范院校建设
引用本文:关天冲,柯春明,冯绮绮. CIS战略与优质师范院校建设[J]. 湛江师范学院学报, 2010, 31(4): 105-108
作者姓名:关天冲  柯春明  冯绮绮
作者单位:湛江师范学院,党委宣传部,广东,湛江,524048
基金项目:湛江师范学院人文社会科学研究项目 
摘    要:地方师范院校导入企业"CIS"战略系统,构建明确的理念识别系统、严谨规范的行为识别系统、独特的视觉识别系统,突出办学特色,提升办学质量,建设大学文化,坚持学术性与师范性的统一,达到建设优质师范院校的品牌目标。

关 键 词:CIS战略  优质师范院校  品牌建设

The CIS Strategy and High-quality Normal University Construction
GUAN Tianchong,KE Chunming,FENG Qiqi. The CIS Strategy and High-quality Normal University Construction[J]. Journal of Zhanjiang Normal College, 2010, 31(4): 105-108
Authors:GUAN Tianchong  KE Chunming  FENG Qiqi
Affiliation:(Department of Publicity,CPC Zhanjiang Normal University Committee,Zhanjiang 524048,Guangdong,China)
Abstract:Local normal colleges and universities may introduce the CIS strategy to construct a definite ideological identity system,a sincere normal identity system,a unique visual identity system so as to stand out with their own educational characteristics,to improve their educational quality standards,to establish their own university cultures for unity of academics with their normal specialties,thus achieving the goal of the of building of high-quality normal college and universtity brands.
Keywords:CIS strategy  high quality normal colleges and universities  brand-building
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