媒介文化与消费主义

媒介文化因其商品性对消费形态造成了很大程度的影响:它可以利用其视、听等感官刺激直接作用于消费形态;也可以通过执行意识形态功能,间接影响消费形态,而其中一个主要的影响就是对消费主义滋生和蔓延起到了推波助澜的作用.对消费主义的批判应从其背后生发作用的媒介文化的本性即商品性入手,而媒介文化的发达与普及是近代社会以后发生的事情,与所谓的现代性息息相关,因此以马克思的现代性批判为理论依据对媒介文化展开批判,可以有助于消解消费主义的神话,构建积极向上的媒介文化.

Medium Culture and the Consumerism

Medium culture as a kind of commercialized and intangible goods exerts a great influence on various forms of consumption with its direct visual and auditory stimuli to consumers.Also,it is able to affect consumers indirectly by serving desired ideological functions.In particular the medium culture plays an important role in starting and propagating the consumerism which sets off new shopping upsurge uninterruptedly.So,the nature of commercialized medium culture should be analyzed before criticizing the cons...