| 下乡新攻略 |
| |
| 引用本文： | 本刊编辑部,陈振烨,黎冲森,尹丹. 下乡新攻略[J]. 经理人, 2009, 0(4) |
| |
| 作者姓名： | 本刊编辑部 陈振烨 黎冲森 尹丹 |
| |
| 摘 要： | 形势所迫,政策推动,企业下乡运动风风火火。农村市场的大门真能轻松叩开?为何曾有那么多企业折戟沉沙?《下乡新攻略》,展现6大行业名企下乡策,解开成功者的下乡密码,助你避开农村市场的各种"雷区"!
|
| 关 键 词： | 下乡 企业 攻略 农村市场 政策推动 |
New Strategies of Rural Market |
| |
| Abstract: | When many products like home electric appliances are reaching their plateau in China's big cities,the vast rural market is becoming the new strategic choice and profit driver for companies,or even their last resort for surviving the crisis.However,many companies often look at the rurual market with their old mindset and few have dedicated specific resources to study this market.As a result,in their advance toward the rural market,they are often vulnerable to pitfalls,such as management misunderstanding, ine... |
| |
| Keywords: | |
| 本文献已被 CNKI 等数据库收录！ |
|
