电子商务中的诚信危机与对策探析

虽然电子商务正以其迅猛的速度、可观的利润吸引着全球越来越多的企业和消费者。但在其发展过程中,仍面临着一些压力和风险,诚信问题就是其中之一。由于网络平台的脆弱性、交易对象的虚拟化,致使电子商务交易过程中诚信的缺失。文章对电子商务诚信问题的现状和产生原因进行了分析,并提出了解决措施。

The Credit Crisis in E-commerce and Its Countermeasures

E-commerce has been attracting more and more industries and consumers for its rapid development and great profit.But its development is confronted with some challenges and risks.Among them,the credit crisis is most prominent,which resulted from the Vulnerability of network platform,plus the virtualization of transaction dealers.Therefore,the author analyzes the status quo and possible reasons,before he offering relevant countermeasures.