经济全球化时代的绿色食品营销

随着人们对于外部成本更加关注 ,2 1世纪绿色食品营销将以更加迅猛的速度发展。汹涌而至的经济全球化浪潮为绿色食品营销的发展提供了强大的动力 ,并提供了良好的时机。为此 ,政府在完善法规的同时要尽力对绿色食品营销进行扶持 ;企业应当牢牢树立绿色营销观念 ,开发绿色食品 ,积极采用绿色标志 ,加强绿色教育 ,并制定合理的绿色价格。

Green food marketing in the era of economic globalization

As people are much more concerned about the external cost, green food marketing will develop even more rapidly in the 21 century. The coming trend of economic globalization has given an impetus to and provided a good opportunity for the de velopment of green food marketing. To take this favorable opportunity, the gover nment should do its best to support green food marketing as well as improving th e related law and regulations, and the enterprises should foster green marketing conception, develop green foods, adopt green fo od labeling, strengthen green education, and set reasonable prices.