| 品牌战略视角下的名牌大学建设 |
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| 引用本文： | 郭曰铎.品牌战略视角下的名牌大学建设[J].青岛科技大学学报(社会科学版),2007,23(1):78-81. |
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| 作者姓名： | 郭曰铎 |
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| 作者单位： | 青岛科技大学,组织部,山东,青岛,266042 |
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| 基金项目： | 青岛科技大学科研基金重点项目 |
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| 摘 要： | 实施品牌战略,建设名牌大学已成为中国高等学校适应教育国际化潮流、应对高等教育办学体制多样化和高等教育大众化挑战的必然选择。建设名牌大学要树立品牌理念,明确办学定位,突出办学特色,提升办学质量,重视大学文化建设。
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| 关 键 词： | 名牌大学 特征 品牌战略 |
| 文章编号： | 1671-8372(2007)01-0078-04 |
| 修稿时间： | 2006年12月30 |
Construction of prestigious universities from the brand-strategic version |
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| GUO Yue-duo.Construction of prestigious universities from the brand-strategic version[J].Journal of Qingdao University of Science and Technology,2007,23(1):78-81. |
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| Authors: | GUO Yue-duo |
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| Abstract: | Implementing brand strategy to construct renowned tertiary schools is the inevitable choice for Chinese colleges and universities to meet the challenges from internationalization of educational trends,diversification of educational systems and popularization of educational scales.For the purpose of building prestigious universities,we should establish a brand concept,fix a clear position,highlight the school characteristics,improve the educational quality,and pay great attention to the culture on campus. |
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| Keywords: | prestigious university characteristics brand strategy |
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