| 基于微信平台艺术品拍卖的对策与建议 |
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| 引用本文： | 李栋,李龙生.基于微信平台艺术品拍卖的对策与建议[J].盐城工学院学报(社会科学版),2016,29(1):53-57. |
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| 作者姓名： | 李栋 李龙生 |
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| 作者单位： | 南京财经大学 艺术设计学院, 江苏 南京 210023;南京财经大学 艺术设计学院, 江苏 南京 210023 |
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| 摘 要： | 近年来，艺术品的微信拍卖逐渐成为人们热议的一个话题。2014年3月，“艺麦微拍”推出的朱新建的《美人图》以16.1万元的价格成交，创下微信平台拍卖艺术品的最高纪录。随着中国新媒体发展进一步呈现移动化、融合化和社会化加速的态势，微信拍卖的群体也在迅速扩大。一方面，微拍的现象越来越普遍，另一方面，作为一种新型的拍卖方式也饱受人们争议。由此探讨了艺术品微信拍卖的优势和存在的一些问题，在此基础之上结合实际情况提出了一些具体的对策与建议。
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| 关 键 词： | 微信 艺术品拍卖 优势与问题 对策与建议 |
| 收稿时间： | 2015/9/10 0:00:00 |
Countermeasures and Suggestions to Art Auction of Wechat Platform |
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| LI Dong and LI Longsheng.Countermeasures and Suggestions to Art Auction of Wechat Platform[J].Journal of Yancheng Institute of Technology,2016,29(1):53-57. |
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| Authors: | LI Dong and LI Longsheng |
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| Institution: | School of Artistic Designing, Nanjing University of Finances and Economics, Nanjing Jiangsu210023, China;School of Artistic Designing, Nanjing University of Finances and Economics, Nanjing Jiangsu210023, China |
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| Abstract: | Recently, the art auction on wechat gradually becomes a hot topic. In March, 2014, Portrait of A Beauty, painted by Zhu Jian-xin, sold for RMB 16, 1000 Yuan in Yimai Weipai, an online auction, and broke a new record for the highest price for art auction of wechat platform. The further development of Chinese new media showed the trend of mobility, integration and socialization, the group participating in the auction of wechat platform was increasing rapidly. Online auction of weichat platform was more and more common, this new auction method also attracted controversy. This paper discusses the advantages and disadvantages of the online auction on wechat, and then put forward some practical countermeasures and suggestions. |
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| Keywords: | wechat art auction advantages and disadvantages countermeasures and suggestions |
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