| 论跨国公司的全球营销战略 |
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| 引用本文： | 胡秀忠.论跨国公司的全球营销战略[J].河北学刊,2003,23(2):51-53. |
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| 作者姓名： | 胡秀忠 |
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| 作者单位： | 重庆三峡学院,经济贸易系,重庆,404000 |
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| 摘 要： | 跨国公司的全球营销是以全球观为导向的整体营销。它通过建立竞争对手之间的战略联盟体,从竞争营销走向共生营销,从“全球扩张”到“全球学习”的营销,包括出口营销、国际营销、多国营销、全球营销、全球网络化营销等形态。
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| 关 键 词： | 跨国公司 全球营销 战略联盟 特征及对策 |
| 文章编号： | 1003-7071(2003)02-0051-03 |
| 修稿时间： | 2002年12月28 |
On the Global Marketing Strategies of Transnational Corporations |
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| HU Xiu-zhong.On the Global Marketing Strategies of Transnational Corporations[J].Hebei Academic Journal,2003,23(2):51-53. |
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| Authors: | HU Xiu-zhong |
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| Abstract: | The global marketing of transnational corporations is the overall marketing guided by the global concept. By establishing strategic alliances with competitive rivals, it has become the kind of marketing from competition to intergrowth and from "global expansion" to "global study", including export marketing, international marketing, multinational marketing, global marketing and the marketing of global network. |
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| Keywords: | transnational corporation global marketing alliances of strategy the features and countermeasures |
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