| 论移动商务应用 |
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| 引用本文： | 黄伟. 论移动商务应用[J]. 重庆邮电学院学报(社会科学版), 2007, 19(1): 29-32 |
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| 作者姓名： | 黄伟 |
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| 作者单位： | 华北水利水电学院管理与经济学院 河南郑州450011 |
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| 摘 要： | 在研究移动商务产业链的形成主体的基础上，借助于网络分层模型，提出了移动商务产业链的分层模型。按照应用模式，将移动商务应用分为：移动金融、移动广告、移动商务重构、移动娱乐、移动库存管理、产品定位与搜索等六类主要的应用模式，并分别进行了研究。
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| 关 键 词： | 移动商务 移动产业链 分层模型 应用模式 |
| 文章编号： | 1673-8268(2007)01-0029-04 |
| 修稿时间： | 2006-03-31 |
A Study on Application of M-commerce |
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| HUANG Wei. A Study on Application of M-commerce[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2007, 19(1): 29-32 |
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| Authors: | HUANG Wei |
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| Affiliation: | HUANG Wei (School of Management and Economics, North China University of Water Conservancy and Electric Power, Zhengzhou 450011, China) |
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| Abstract: | On the basis of researching the subject of industrial chain of M-commerce,this paper proposes a hierarchical mode of M-commerce industrial chain by means of network hierarchical model.According to the application mode,it divided the application of M-commerce into six kinds of application modes and discussed them respectively,which are mobile finance,mobile advertisement,mobile business reconstruction,mobile entertainment,mobile inventory management and the location and search of product. |
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| Keywords: | M-commerce mobile industrial chain hierarchical mode application mode |
| 本文献已被 CNKI 维普 等数据库收录！ |
