| 文化创意产业赢利模式初探 |
| |
| 引用本文： | 陈喆,刘德寰. 文化创意产业赢利模式初探[J]. 天津大学学报(社会科学版), 2010, 12(2): 187-192 |
| |
| 作者姓名： | 陈喆 刘德寰 |
| |
| 作者单位： | 1. 天津教育杂志社,天津,300191;北京大学新闻与传播学院,北京,100871
2. 北京大学新闻与传播学院,北京,100871 |
| |
| 摘 要： | 文化创意产业实现利润目标的关键是赢利模式的恰当选择和合理运用。通过对美国、英国文化创意产业发展状况的调查分析，并结合我国文化创意的产业现状，提出了文化创意产业赢利模式的选择原则。认为文化创意产业在选择赢利模式时应把握消费者需求至上原则，并注意文化内容的原创性，大力拓展和发展文化创意产业销售渠道。赢利模式在运用中的关键是与当地资源、经济、社会和组织环境融合，重要的是必须进一步提升执行力。
|
| 关 键 词： | 文化创意产业 地域资源 组织环境 |
Profit Model of Cultural and Creative Industry |
| |
| CHEN Zhe,LIU De-huan. Profit Model of Cultural and Creative Industry[J]. Journal of Tianjin University(Social Sciences), 2010, 12(2): 187-192 |
| |
| Authors: | CHEN Zhe LIU De-huan |
| |
| Affiliation: | CHEN Zhe1,2,LIU De-huan2(1.Tianjin Educational Magazine House,Tianjin 300191,China,2.School of Journalism , Communication,Peking University,Beijing 100871,China) |
| |
| Abstract: | The key to the profit realization of cultural and creative industry is to properly choose and use the model of profit.The selection principles of profit model of cultural and creative industry are proposed,based on the investigation and analysis of cultural and creative industry in the United States and the United Kingdom together with status in China.The principles of choosing a profit model include the demand first and the originality of cultural content,promotion and development of the sales channels of ... |
| |
| Keywords: | cultural and creative industry regional resourse orgnization environment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
