Manipulating honorifics in the construction of social identities in Japanese television drama1

This study examines culturally‐based ideologies concerning the use of Japanese honorifics in the construction of social identities through an analysis of dialogues in a Japanese television drama. The study assumes that the underlying or encoded meaning of Japanese honorific forms is social/psychological distance and considers ways in which speakers utilise differences in the encoded meanings of honorifics to construct a variety of social identities, including those that reflect membership within particular communities of practice. It also looks at how implicatures that arise through marked use of honorific forms are used to achieve specific interactional goals such as the expression of (im)politeness and the marking of change in the speaker's attitude toward the addressee/referent.