| 广告审美漫谈 |
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| 引用本文： | 钱朝阳.广告审美漫谈[J].上海大学学报(社会科学版),2001,8(6):97-101. |
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| 作者姓名： | 钱朝阳 |
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| 作者单位： | 上海大学,广告系,上海,200072 |
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| 摘 要： | 广告在传播商品或服务的经济信息的同时,也传递着审美信息.广告具有审美价值.广告的审美价值产生于广告与受众即审美客体与主体的互动过程之中.广告审美价值的主要特征是真、善、美的统一.
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| 关 键 词： | 广告 受众 审美价值 |
| 文章编号： | 1007-6522(2001)06-0097-05 |
| 修稿时间： | 2001年7月20日 |
On Advertising Aesthetics |
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| QIAN Zhao,yang.On Advertising Aesthetics[J].Journal of Shanghai University(Social Science Edition),2001,8(6):97-101. |
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| Authors: | QIAN Zhao yang |
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| Abstract: | Advertisements transmit the economic information in commodities or services as well as aesthetical information. Therefore it can be said that advertising has aesthetical value. The aesthetical value of advertisements evolves from the inter motion between the object and the subject (the audience and the advertisement). The aesthetical value of advertisements is characteristic of the unity of authenticity, perfectness and beauty. |
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| Keywords: | advertisement audience aesthetical value |
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