| 新闻策划与高校形象 |
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| 引用本文： | 李东才.新闻策划与高校形象[J].河北理工大学学报(社会科学版),2003,3(4):117-119. |
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| 作者姓名： | 李东才 |
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| 作者单位： | 武汉理工大学,湖北,武汉,430070 |
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| 摘 要： | 高校整体形象是高校核心竞争力的体现 ,因此高校必须扩大知名度 ,提升自身形象。搞好新闻策划是提升高校形象的最有效途径 ,提出了高校新闻策划的内涵与特点 ,指出高校与媒体之间如何实现“双赢”以及搞好新闻策划的几个关键环节。
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| 关 键 词： | 新闻 策划 高校 形象 |
| 文章编号： | 1671-1068(2003)04-0117-02 |
| 修稿时间： | 2003年3月22日 |
News planning and college image |
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| LI Dong-cai.News planning and college image[J].Journal of Hebei Polytechnic University(Social Science Edition),2003,3(4):117-119. |
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| Authors: | LI Dong-cai |
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| Abstract: | To enlarge college and university reprtation, we must ungrade their images. This article thinks that excellent news planning is one of most effective ways to promote colleges and unirersities. It puts forwards the connotation and peculiarity of news planning for them. And it also points out the relationship between colleges and universities and media, how to achive "Double Win", and how to maste the key links in news planning. |
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| Keywords: | news colleges and universities news-planning image |
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