Coaching als Instrument der Personalentwicklung in einem Handwerksbetrieb

The authors present a case study of a coaching process in an enterprise of handicraft. In human resource management, coaching supports communication in the workplace and thus enhances workplace satisfaction. Moreover, coaching has been proven to positively reinforce employer branding (corporate culture, work quality, job satisfaction, ??psychological contracts??, etc.) and increases the general attractiveness of the employer: ??We offer staff development and coaching, we take our employees and management staff seriously.??