| 客户知识与开展客户知识管理的组织条件分析 |
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| 引用本文： | 孟丽君,张大亮,胡旭初.客户知识与开展客户知识管理的组织条件分析[J].电子科技大学学报(社会科学版),2007,9(1):32-36. |
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| 作者姓名： | 孟丽君 张大亮 胡旭初 |
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| 作者单位： | 浙江大学,310037;浙江大学,310037;浙江大学,310037 |
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| 摘 要： | 存在于客户当中的知识是企业最宝贵的客户资产价值之一.国外相关研究表明:通过管理客户知识,公司可以比竞争对手更快、更准地把握市场机会,更好地提升企业核心竞争力,从而更好地为公司、股东、客户创造价值.因此,本文将从企业角度来分析如何管理好客户知识,为企业创造更多价值.
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| 关 键 词： | 客户知识 客户知识管理 |
| 文章编号： | 1008-8105(2006)05-0032-05 |
| 修稿时间： | 2006年5月11日 |
Customer Knowledge and the Organizational Analysis of Customer Knowledge |
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| MENG Li-jun,ZHANG Da-liang,HU Xu-chu.Customer Knowledge and the Organizational Analysis of Customer Knowledge[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2007,9(1):32-36. |
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| Authors: | MENG Li-jun ZHANG Da-liang HU Xu-chu |
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| Institution: | 浙江大学,310037 |
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| Abstract: | The knowledge that customers have is one of the most valuable customer assets.By managing customer knowledge,companys should grasp the market opportunity more rapidly and more exactly than their competitors,enhance the company's core competence,thereby they could creat more values for the customers,shareholders,companies.Accordingly,this paper will analyze how to manage customer knowledge to creat more values for companies from the company's view. |
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| Keywords: | customer knowledge customer knowledge management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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