Mere Exposure, Psychological Reactance and Attitude Change |
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Authors: | Miller Richard L. |
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Affiliation: | Richard L. Miller is Assistant Professor of Psychology, Georgetown University. |
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Abstract: | To examine the relationship between mere exposure, psychologicalreactance and attitude change, 115 college students receivedeither no exposure, moderate exposure or excessive exposureto a political message. Results indicated positive evaluationto the message under moderate exposure but negative evaluationunder excessive exposure. A delayed post-test indicated thatthe negative evaluation after excessive exposure improved overtime. Psychological reactance was suggested as a possible explanationfor the findings. |
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