民意调查中真实性“公共民意”获取的方法论路径

通过民意调查,真实地反映民众对公共事务的社会态度和公共民意;使前者成为社会变迁预警系统的构建基础,后者成为引导与确证公共政策问题形成的起点。既往的民意调查方法,由于简单地移植了一般社会调查方法的技术工具,无法克服伪装型社会态度和虚假型公共民意的出现。通过定期统计网络特定多数议题的修辞框架,把握真实性民意的社会态度;通过行政吸纳政治的制度培育路径,发掘和引领公共民意的价值生成;是完善和创新当代中国民意调查方法的重要路径。

The Methodology Path about the Authenticity of Public Opinion in Polls

Polls is to use systematic, scientific, quantitative technical tools, accurate and timely collecte the public opinions on public affairs, to view the social activities of the changes in public attitudes. Its main function is to reflect and to distinguish social attitudesand public opinion, at all levels of people on public affairs. so that the Former is called the construction base of the social change warning system; the Latter became the starting point to guide and confirm for the formation of public poli...