| 宁夏沙湖风景区的旅游市场分析 |
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| 引用本文： | 鲁小珍,胡海波,王汉杰,邓存恒.宁夏沙湖风景区的旅游市场分析[J].南京林业大学学报(人文社会科学版),2002,2(4):61-63. |
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| 作者姓名： | 鲁小珍 胡海波 王汉杰 邓存恒 |
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| 作者单位： | 1. 南京林业大学,江苏,南京,210037
2. 宁夏沙湖旅游集团公司,宁夏,平罗,753402 |
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| 基金项目： | 国家 973基础研究项目资助 (G19990 4 34 0 0 ) |
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| 摘 要： | 对宁夏沙湖风景区在旅游旺季的市场问卷调查和旅游收入的统计及灰色预测分析 ,发现该区的旅游市场以周边城市和文化程度较高的中青年族、工薪阶层为主 ,男女比例为 2∶1 ,旅游旺季在 7～ 8月份 ,旅游市场处于发展的旺盛阶段。同时分析了市场的潜力所在和应注意的问题。
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| 关 键 词： | 旅游 市场分析 沙湖风景区 |
| 文章编号： | 1671-1165(2002)04-0061-03 |
| 修稿时间： | 2001年9月27日 |
An Analysis on Tourism Market in Sand Lake Scenic Area of Ningxia |
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| LU Xiao zhen ,HU Hai bo ,WANG Han jie ,DENG Cun heng.An Analysis on Tourism Market in Sand Lake Scenic Area of Ningxia[J].Journal of Nanjing Forestry University(Humanities and Social Sciences Edition),2002,2(4):61-63. |
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| Authors: | LU Xiao zhen HU Hai bo WANG Han jie DENG Cun heng |
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| Institution: | LU Xiao zhen 1,HU Hai bo 1,WANG Han jie 1,DENG Cun heng 2 |
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| Abstract: | Based on the questionnaires of tourists in the busy season,the investigation of the annual tourism income and the prognostication of GM(1.2) analysis,it can be concluded that the tourists of Sand Lake Scenic Area are mainly the young and middle aged from the surrounding areas with relatively high cultural background and moderate income;the proportion of male to female is 2 to 1;the peak period is from July to August;the tourism market has reached the prosperous stage.Finally,the paper explores the potential market and some problems in development. |
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| Keywords: | tourism market analysis Sand Lake scenic area |
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