| B公司营销审计方法研究--对贵阳分公司的诊断式营销审计 |
| |
| 引用本文： | 储剑锋.B公司营销审计方法研究--对贵阳分公司的诊断式营销审计[J].西华大学学报(哲学社会科学版),2005,24(2):41-45. |
| |
| 作者姓名： | 储剑锋 |
| |
| 作者单位： | TCL移动通信(呼和浩特)有限公司,内蒙古,呼和浩特市,010010 |
| |
| 摘 要： | 文章对B公司的营销模式和营销审计应用做了深入研究,并应用竞争态势矩阵(competitive profile matrix,CPM)、同业比较等分析方法对B公司的贵阳分公司进行诊断式营销审计,深刻剖析贵阳分公司业绩差的原因,并提出相应的对策建议,以提升贵阳分公司的业绩.
|
| 关 键 词： | 营销审计 竞争态势矩阵 营销模式 |
| 文章编号： | 1672-8505(2005)02-0041-06 |
| 修稿时间： | 2004年10月30 |
The Study of B Company Marketing Auditing The Diagnose Marketing Auditing In Guiyang Branch |
| |
| CHU Jian-feng.The Study of B Company Marketing Auditing The Diagnose Marketing Auditing In Guiyang Branch[J].Journal of Xihua University:Philosophy & Social Sciences,2005,24(2):41-45. |
| |
| Authors: | CHU Jian-feng |
| |
| Abstract: | This paper makes deep research on B Company's marketing mode, operation systems and marketing auditing. The author diagnoses Guiyang Branch with approaches of competitive profile matrix, same business comparison, and relevant marketing auditing and tries to find out the factors that result in poor achievement. He also provides practical strategies to promote marketing performance of Guiyang Branch. |
| |
| Keywords: | marketing auditing competitive profile matrix marketing mode |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
