Reviewing the Reviews: Discussions of Race by Film Reviewers

Color-blind racism has transformed how race scholars understand race relations in contemporary society. Previous researchers mainly utilized this theory to identify frames of color-blind racism in various social settings and interactions. What has received less attention, however, is how frames of color-blind racism are produced within material conditions in which social interactions and relations occur. In this study we use film reviews to exemplify how color-blind racism is produced in a specific materialist context—film reviews. Film reviews garner discussion among scholars for their impact on the box office revenues of films. Less attention is given to the content of these reviews and, particularly, how their writers address issues of race. This study provides a qualitative content analysis of film reviewer’s discussions of race in their reviews of twenty-first-century films featuring black protagonists to illuminate some ways in which mainstream and niche media outlets discuss race. Results suggest that the source of the reviews influences how race is considered and communicated among film reviewers. Mainstream reviewers differ widely from niche reviewers in both content and delivery in their discussions of race.