乡村旅游纪念品的可持续开发原则与思路

从乡土社会到旅游目的地的转变中合理开发乡村旅游纪念品,在开发过程中应遵循可持续发展的原则,保有乡土性、地域性与多元性,以获得环保品牌的增值空间和多层次的旅游体验,从而避免同质产品恶性竞争的局面;在乡土工艺的基础上应考虑旅游纪念品商业化、跨域流通以及旅游服务等特性,使得乡土工艺等乡土要素在保护承袭的同时,通过旅游纪念品的开发获得生存和盈利的空间。

The Principle and Thought of Sustainable Development for Rural Tourism Souvenir

The rural tourism souvenirs have reasonable development in the transformation from rural society to tourist destination. On the one hand,we should comply with the sustainable principles during the development process like keeping its rurality, regionality and plurality,inorder to get value-added space of the eco-brand and multi-level tourism experience,as well as avoid vicious competition from homogeneous product. On the other hand, we should consider commercialization, corss-domain circulation and tourism service of tourism souvenir based on folk craft. Though this way, it could protect and inherit the rural element like folk craft and also get a survivable and profitable space for the tourism souvenir.