| 受众的细分对媒体定位的作用 |
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| 引用本文： | 李谦,范珞. 受众的细分对媒体定位的作用[J]. 学术交流, 2003, 0(4): 158-160 |
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| 作者姓名： | 李谦 范珞 |
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| 作者单位： | 哈尔滨电视台,黑龙江,哈尔滨,150006 |
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| 摘 要： | 准确的定位是新闻媒体生存与发展的基石。在市场经济条件下 ,受众因素对媒体发展的影响越来越大。新闻媒体要做到定位准确、风格鲜明 ,就必须对受众群体做细致的分类研究 ,引用受众的细分原则 ,使其在新闻传播中发挥应有的作用
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| 关 键 词： | 受众 细分 媒体定位 作用 |
| 文章编号： | 1000-8284(2003)04-0158-03 |
| 修稿时间： | 2002-05-06 |
The Functions of Partitioning Media Receptors toward Media Position |
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| LI Qian,FAN Luo. The Functions of Partitioning Media Receptors toward Media Position[J]. Academic Exchange, 2003, 0(4): 158-160 |
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| Authors: | LI Qian FAN Luo |
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| Abstract: | The exact position of news media is the cornerstone for its existence and development. In the market economy, media receptors have ever increasing influence on media development. The exact position and bright style require news media for carefully classifying these receptor groups. Thus, this paper introduces the partitioning principles and how to bring their functions into full play during news broadcast. |
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| Keywords: | media receptors partitioning position of media function |
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