| 论广告的道德负面影响及其规范 |
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| 引用本文： | 崔斌箴.论广告的道德负面影响及其规范[J].上海大学学报(社会科学版),2003,10(5):99-103. |
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| 作者姓名： | 崔斌箴 |
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| 作者单位： | 上海大学,影视艺术技术学院,上海,200072 |
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| 摘 要： | 广告的影响力已远远超出商业经济领域,日益成为我们日常生活中的一部分,并引起人们的广泛关注,尤其是广告的道德负面影响问题更成为争论的焦点。有关广告对道德负面影响的表现、成因及其规范措施值得探讨。
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| 关 键 词： | 广告 道德 负面影响 规范措施 |
| 文章编号： | 1007-6522(2003)05-0099-05 |
| 修稿时间： | 2002年2月20日 |
Advertisements's Negative Influences in Morality and Their Standardization |
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| CUI,Bin-zhen.Advertisements''''s Negative Influences in Morality and Their Standardization[J].Journal of Shanghai University(Social Science Edition),2003,10(5):99-103. |
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| Authors: | CUI Bin-zhen |
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| Abstract: | The influence of advertisements is so big that they have gone beyond commercial intercourses and become part of our life. Especially some negative influence in morality cause our great concern. So it is critical to discuss the cause of formation for this negative influence and bow to standardize them. |
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| Keywords: | Advertisement morality negative influence cause of formation standardizing measures |
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