融媒体时代新闻报道内嵌短视频的实践审思

融媒体时代,新闻报道内嵌短视频的情况日益普遍。从信息编码角度看,新闻报道中嵌入短视频可以扩展新闻报道内容,增强新闻报道的真实性、现场感、可信度,提升新闻报道的关注度与影响力;从信息解码角度看,其有助于受众全面、立体、透彻地了解新闻事件原委,便利受众社交化、直观化、共情化地读取新闻信息。新闻报道运用内嵌短视频应当把握相关操作要领并遵循相应的要求,方能为新闻报道增色,同时要规避不必要的法律及伦理风险。

Practice Pondering on Embedding Short Videos in News Reports in Media Convergence Era

In the media convergence era, embedding short videos in news report has become a trend. From the perspective of information coding, short videos embedded in news reports can expand the content of news reports, enhance the authenticity, sense of scene and credibility of news reports, and enhance attention and influence of news reports. From the perspective of information decoding, it is helpful for the audience to have a comprehensive, three-dimensional and thorough understanding of the news events, and facilitates the audience to read news information in a social, intuitive and empathic way. Using embedded short videos in news reports in media convergence era should grasp the relevant operation essentials and follow the corresponding requirements, so as to enhance the quality of news report and avoid unnecessary legal and ethical risks.