| 浅析广告语中的语篇衔接 |
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| 引用本文： | 党辉. 浅析广告语中的语篇衔接[J]. 山西农业大学学报(社会科学版), 2010, 9(3): 382-384 |
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| 作者姓名： | 党辉 |
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| 作者单位： | 山西财经大学,经贸外语学院,山西,太原,030006 |
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| 摘 要： | 语篇是一种交际行为,口头语言、书面语言都可以称作语篇。语篇必须具有语篇特征。判断语篇最重要的标准之一就是衔接与连贯。广告语也是一种语篇,它不同于日常用语。它在词汇、句法、修辞方面都有着自己鲜明的特点。从语篇衔接的角度出发,探讨广告语言中语篇衔接的特点,试图完善对这一特殊语体的研究。
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| 关 键 词： | 语篇 广告语 衔接 |
Cohesion in Advertisement Words |
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| DANG Hui. Cohesion in Advertisement Words[J]. Journal of Shanxi Agricultural University:Social Science Edition, 2010, 9(3): 382-384 |
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| Authors: | DANG Hui |
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| Affiliation: | DANG Hui(Trade Foreign Language Institute,Shanxi University of Finance , Economics,Taiyuan Shanxi 030006,China) |
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| Abstract: | Text is a kind of communicative act,which can be spoken or written.It is believed that there are certain standards which can distinguish text from non-text.Among them the most important standards are cohesion and coherence.Advertisement is also a text,it is different from daily language.It has distinct characteristics in the vocabulary,syntax and rhetoric.This paper will explore the cohesion in advertisement words,and try to enrich the study of this genre. |
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| Keywords: | Text Advertisement words Cohesion |
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