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商务英语信函写作中的语用含糊
引用本文:刘永强. 商务英语信函写作中的语用含糊[J]. 江苏教育学院学报, 2003, 19(2): 100-102,106
作者姓名:刘永强
作者单位:南京工业大学外语语言与国际交流学院 江苏南京210009
摘    要:在写作商务英语信函时必须准确运用语言 ,以免对方误解 ,已成为业内人士的共识。然而 ,恰当地利用语用含糊 ,经常能够产生积极的效果。在商务信函交往中 ,语用含糊的使用可以实现以下策略 :礼貌策略 ,自我保护策略和要约策略等。这些策略的实施有助于交易双方完成有效的商务交易

关 键 词:语用含糊  信函写作  礼貌策略  自我保护策略  要约策略

Pragmatic Vagueness in Business English Correspondence Writing
Liu Yongqiang. Pragmatic Vagueness in Business English Correspondence Writing[J]. Journal of Jiangsu Institute of Education(Social Science), 2003, 19(2): 100-102,106
Authors:Liu Yongqiang
Abstract:It has become a common understanding among the people of the same profession that in English correspondence writing it is necessary to use accurate language so as to avoid misunderstanding on the part of the other party. However, the proper use of pragmatic vagueness can often produce positive effect. In business correspondence, pragmatic vagueness can achieve the strategies as follow: courtesy, self protection, offer, etc. Exercising these strategies facilitates the deal between the two parties involved in the business.
Keywords:pragmatic vagueness  correspondence writing  strategy of courtesy  strategy of self protection  strategy of offer
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