| 电视选秀节目受众参与动机研究 |
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| 引用本文： | 阳翼,李伟伟. 电视选秀节目受众参与动机研究[J]. 大连理工大学学报(社会科学版), 2010, 31(3) |
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| 作者姓名： | 阳翼 李伟伟 |
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| 作者单位： | [1]暨南大学新闻与传播学院 [2]中山大学管理学院 |
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| 摘 要： | 文章以"超级女声"为例,探讨电视选秀节目受众的参与动机。首先用探索性研究找出参与"超级女声"的25个动因,再通过探索性因子分析和验证性因子分析,呈现出7个动机维度,分别是追求自我表现、追求独特体验、追求真诚的友谊、追求梦想、追求亲情、追求社会认同和追求审美。分析发现,不同背景的受众在7个维度上动机差异显著;通过聚类分析,"超级女声"的受众可以区分为三个群体,分别追求"体验"、"梦想"和"情感"价值。文章最后探讨了电视选秀节目的定位和推广策略。
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| 关 键 词： | 电视选秀节目 受众 参与动机 实证研究 超级女声 |
Study of Participant Motivation of Reality TV Shows |
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| YANG Yi,LI Wei-wei. Study of Participant Motivation of Reality TV Shows[J]. Journal of Dalian University of Technology(Social Sciences), 2010, 31(3) |
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| Authors: | YANG Yi LI Wei-wei |
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| Affiliation: | 1.College of Journalism and Communication; Jinan University; Guangzhou 510632; China; 2.School of Business; Sun Yat-Sen University; Guangzhou 510275; |
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| Abstract: | This paper studies the participant motivation of the reality TV shows through analyzing the Super Girl phenomenon,employing both qualitative and quantitative methods.Firstly 25 participant reasons were found through exploratory research;then 7 dimensions of motivation were identified through exploratory and confirmatory factor analysis,which are categorized as the pursuit: showing oneself,specific experience,sincere friendship,dreams,family love,and social identity and esthetic feelings.The data analysis sh... |
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| Keywords: | reality TV show audience participant motivation empirical study Super Girl |
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