马克思劳动价值论视域下明星收入现象探析

近年来，我国明星的高收入现象引起了公众的关注和质疑，进一步规范收入分配制度、扼制明星畸形收入、维护社会公平正义成为当前我国收入分配领域亟待解决的难题。马克思劳动价值论是指导我国收入分配的基础理论，对解决以明星为代表的高收入现象具有重要指导意义。当前，我国明星收入在片酬构成、资本投入、产品代言、签订合同等方面存在诸多问题，深层原因在于明星社会责任失范、市场需求畸形化、调节机制欠完善、有效监管缺失等。为了有效根治当前明星收入不合理的问题，需要从文化和制度两个维度进行解决：遵循立法先行原则，高标准守住法律底线；完善收入分配制度，调节收入差距悬殊化；加强政府调控，防范市场机制的消极作用；加强认同教育，发挥价值观的引领作用；发挥外部监督，推进影视明星行为规范化。

Analysis of Star Income Phenomenon from the Perspective of Marx's Labor Value Theory

In recent years, the high income of China's pop stars has aroused public concern and questioning. There is an urgent need to further standardize the income distribution system in China, curbing the abnormally high income of the pop stars, and therefore maintaining social equity and justice. Marx's labor theory of value is the most basic theory guiding China's income distribution, and has important guiding significance in solving the unbalanced income distribution in China. Based on Marx's theory of labor value, this paper analyzes and summarizes problems of the abnormally high income of pop stars in the respects of composition, capital investment, product endorsement, and contract signing and concludes that the major reasons for the phenomenon are the pop stars' lack of sense of social responsibility, the abnormal market demand, and the ineffective adjustment and supervision mechanism. Finally, we propose to solve the problem from the two dimensions of culture and system. Efforts must be done first in legislation,and then in income distribution system improvement so as to adjust the income gap. Government's regulation are also necessary to prevent the negative effects of market mechanism. Education programs must be carried out to promote positive values and the external supervision must be implemented to regulate pop stars' conducts.