Public Ethnography; Ethnography as Public Sociology |
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Authors: | Herbert J Gans |
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Institution: | (1) Department of Sociology, 501 Knox Hall—MC 9649, 606 West 122nd Street, New York, NY 10027, USA |
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Abstract: | Since ethnography is arguably the kind of sociology of most appeal to the lay public, public ethnography, particularly participant
observation research, should be a major form of public sociology. Public ethnography differs from academic ethnography when
its sites and subjects are relevant to what the lay public wants and needs to know, and when it is written in non technical
English. This article spells out the requirements, conditions and processes involved in making relevant ethnography acceptable
to the lay public and thus turning it into public ethnography. |
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