| “势”的战略管理研究 |
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| 引用本文： | 顾文涛,马蕾,朱大为,丁大巍.“势”的战略管理研究[J].南京理工大学学报(社会科学版),2011,24(4):46-51. |
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| 作者姓名： | 顾文涛 马蕾 朱大为 丁大巍 |
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| 作者单位： | 1. 清华大学经济管理学院,北京,100084
2. 南京理工大学人文与社会科学学院,江苏南京,210009 |
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| 摘 要： | 文章从战略管理的角度,论述了＂势＂在管理中的作用,势与形的关系。将＂势＂的管理分为审势、谋势、运势三大环节,并对每一个环节进行了深入的分析,最后以一个案例具体分析了审势、谋势、运势的过程。
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| 关 键 词： | 审势 谋势 运势 战略 |
A Research on the Strategy Management of "Tendency" |
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| GU Wen-tao,MA Lei,ZHU Da-wei,DING Da-wei.A Research on the Strategy Management of "Tendency"[J].Journal of Nanjing University of Science and Technology(Social Science),2011,24(4):46-51. |
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| Authors: | GU Wen-tao MA Lei ZHU Da-wei DING Da-wei |
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| Institution: | 1(1.School of Economics & Management,Tsinghua University,Beijing,China;2.School of Humanities and Social Sciences,Nanjing University of Science and Technology,Nanjing,Jiangsu,210094) |
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| Abstract: | This paper discusses the function played by tendency in the process of strategy management,and the relationship between tendency and shape.Tendency management is divided into three sections with an in-depth analysis of each respectively: tendency analysis,tendency contrivance and tendency operation.A case study is provided to illustrate the specific process of tendency analysis,tendency contrivance and tendency operation. |
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| Keywords: | tendency analysis tendency contrivance tendency operation strategy |
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