西方旅游业中的去中介化和重中介化的问题讨论

在西方的旅游业市场中,如何面对信息技术和互联网技术带来的机遇和挑战成了非常热门的研究对象。文章研究了西方目前旅游市场正在发生的变化和旅游市场中各个参与者的反应,对我国的旅游市场未来的发展有着很好的启示。经过研究大量西方相关的文献和公司案例,总结出信息技术时代中旅游业正面临着"去中介化"和"重中介化"带来的挑战,并提出旅游业中的各个实体应当如何调整自己在价值链上的角色以应对"去中介化"和"重中介化"所带来的变化。

Study on the Disintermediation and Reintermediation in Western Tourism Industry

In the western tourism industry, how to face the challenges and opportunities brought by Information Technology and Internet Technology becomes a popular research topic. The study on the changes in western tourism industry and tourism players' respondence to that change is also very valuable for the development of Chinese tourism industry. By reviewing and analyzing a large amount of journals, books and corporation cases, the conclusion is that the tourism industry in western countries is facing the challenge from disintermediation and reintermedation and how the stakeholders in the tourism industry adjust their roles in the value chain is important to their survival.