| 塑造高校后勤企业员工形象提升企业文化探析 |
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| 引用本文： | 朱光钛,余芳.塑造高校后勤企业员工形象提升企业文化探析[J].福建医科大学学报(社会科学版),2009,10(3):13-16. |
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| 作者姓名： | 朱光钛 余芳 |
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| 作者单位： | 1. 集美大学,后勤管理处,福建厦门361021
2. 集美大学,图书馆,福建厦门361021 |
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| 基金项目： | 福建省高校后勤2008年度理论研究"十一五"规划课题 |
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| 摘 要： | 建设新型的高校后勤企业是高校后勤社会化改革的必由之路，在建设策略上应当包括重视提升企业文化，塑造后勤企业员工形象；形成高校后勤企业员工有文化素质，能“用心”做事、“用诚”做人的好形象；打造高校后勤文化品牌，推动高校后勤企业文化创新，巩固并最终提高高校后勤企业文化的核心竞争力。
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| 关 键 词： | 后勤 企业文化 员工形象 举措 高等学校 |
To Improve Enterprise Culture by Image-building of Employees from Logistics Service Corporations in Universities |
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| ZHU Guang-tai,YU Fang.To Improve Enterprise Culture by Image-building of Employees from Logistics Service Corporations in Universities[J].Journal of Fujian Medical University(Social Sciences Edition),2009,10(3):13-16. |
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| Authors: | ZHU Guang-tai YU Fang |
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| Institution: | ZHU Guang-tai 1,YU Fang 2 (1.Logistics Management Department,2.Library,Jimei University,Xiamen 361021,China) |
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| Abstract: | It makes the only way of achieving university's logistical socialization to construct new-style logistics service corporations in universities.In terms of strategies for the construction,emphasis should be put on the improvement of enterprise culture and development of a sound image of employees from logistics service corporations in universities,which involves boasting favourable cultural quality,working at pains,and conducting oneself on the basis of honesty.In addition,the core competence of the universi... |
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| Keywords: | universities logistics enterprise culture image of corporate employee measures |
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