| 论商业标记及其体系 |
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| 引用本文： | 张术麟.论商业标记及其体系[J].河北大学学报(哲学社会科学版),2007,32(2):107-112. |
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| 作者姓名： | 张术麟 |
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| 作者单位： | 内蒙古财经学院,法学系,呼和浩特,010070 |
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| 摘 要： | 商业标记是知识产权法或工业产权法保护的重要客体,是企业宝贵的无形资产。各种商业标记具有共同的特征、功能和价值,它们构成了以商誉为灵魂,以商号为主干,以商标为象征的一个商业标记体系。
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| 关 键 词： | 商业标记 商标 商号 地理标志 知名商品特有标记 |
| 文章编号： | 1005-6378(2007)02-0107-06 |
| 修稿时间： | 2006年12月30 |
Commercial Logos and Its System |
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| ZHANG Shu-lin.Commercial Logos and Its System[J].Journal of Hebei University(Philosophy and Social Science),2007,32(2):107-112. |
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| Authors: | ZHANG Shu-lin |
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| Abstract: | Commercial logos which subject to intensive protection by the copyright laws and patent laws,are valuable intangible assets of enterprises.Various commercial logos,sharing certain common characters,functions and values,are combined together to form a commercial logo system which is high lightened by its commercial credit,commercial names and trade marks. |
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| Keywords: | commercial logo trademark commercial name geographical mark well-known commercial logo |
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