| 星巴克的体验之路 |
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| 引用本文： | 孔昭君,杨男男. 星巴克的体验之路[J]. 北京理工大学学报(社会科学版), 2004, 6(6): 60-61 |
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| 作者姓名： | 孔昭君 杨男男 |
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| 作者单位： | 1.北京理工大学,北京100081 |
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| 摘 要： | 体验营销是市场营销观念发展的新思路,目前正被广泛的研究与应用。星巴克咖啡对体验营销的运用一直是人们津津乐道的话题,星巴克也成为体验营销成功的典范。分析星巴克成功的经验,可以是我们对体验营销有更深层次的理解。
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| 关 键 词： | Experience marketing Marketing Starbuck |
| 文章编号： | 1009-3370(2004)06-0064-02 |
| 收稿时间： | 2004-09-08 |
| 修稿时间： | 2004-09-08 |
The Experience Marketing strategy of Starbuck |
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| KONG Zhao-jun and YANG Nan-nan. The Experience Marketing strategy of Starbuck[J]. Journal of Beijing Institute of Technology(Social Sciences Edition), 2004, 6(6): 60-61 |
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| Authors: | KONG Zhao-jun and YANG Nan-nan |
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| Affiliation: | 1.Beijing Institute of Technology, Beijing 100081 |
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| Abstract: | Experience Marketing, a new way of thinking, is developed from the old marketing conceptions. It is now in a wide research and application. Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully. Analyzing the success of Starbuck can help us better and deep understand Experience Marketing. |
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| Keywords: | Experience marketing Marketing Starbuck. |
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