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新闻传播的接受之维——以接受美学为理论参照
引用本文:何国平.新闻传播的接受之维——以接受美学为理论参照[J].北京理工大学学报(社会科学版),2003,5(6):8-11.
作者姓名:何国平
作者单位:1.浙江大学 杭州,310028
摘    要:在文本与读者的互动中,接受美学强调读者对文本意义生成的支配地位,这对新闻传播的接受之维具有重大参照意义。这体现在首先应确立新闻传播中受众的主体性地位;其二根据期待视野细分受众;再次揭示新闻讯息文本与受众之间的张力互动关系;最后尝试树立新闻定义中的受众地位。

关 键 词:接受美学    新闻传播    受众
文章编号:1009-3370(2003)06-0008-04
收稿时间:2003/9/18 0:00:00
修稿时间:2003年9月18日

On the Reception Dimension of the News Communication--Theoretical Reference to the Reception Aesthetics
HE Guo-ping.On the Reception Dimension of the News Communication--Theoretical Reference to the Reception Aesthetics[J].Journal of Beijing Institute of Technology(Social Sciences Edition),2003,5(6):8-11.
Authors:HE Guo-ping
Institution:1.Zhejiang University,Hangzhou,310028
Abstract:In the interactivity between the text and the reader,Reception Aesthetics emphasizes the position of subjectivity,which possesses significant reference to news communication.There are at least four reasons for it:first,it is to renew the subjec-tivity position of the recipients in the news communication;second,it is to classify the recipients according to the horizon of expectation,third,it is to discover the interactive tension relation between the news text and the recipient,and finally it is to establish the position of the recipient in the news definition.
Keywords:Reception Aesthetics  News communication  Recipient    
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