视觉时代的文化逻辑与文学生存

视觉时代是针对后现代社会文化形态的一种指称。在后现代社会,当消费主义成为视觉时代的文化意识形态,其所培植的欲望与享乐也必然是视觉文化的逻辑构成。在此,以言说与倾听、书写与阅读为主导的文学运作模式让位于以仿真、观看为主宰的商品生产与消费模式,文学遭罹挤抑或被放逐或走向视觉化,被文化工业整合设计为一种商品类型。面对视觉霸权的肆意扩张,应旌扬听觉文化来重塑整个社会文化结构与文学构境,让视听觉同谋共生,这样,文学定能重构自己的生存方式与美好未来。

Cultural Logic and the Existence of literature in the Vision Time

Vision time is the other name for postmodern society age in which consumerism is becoming the main stream cultural ideology.As a result,desire and pleasure pursue composes the main contents of vision culture.The literary models of reading,listening and writing are replaced by simulation performance and picture enjoying,which have become a commodity production and consumer types from cultural needs.The literature is squeezed and transformed by industrial design and integration.We suggest strongly rebuilding the entire social cultural structure and literary environment as a solution to vision supremacy and over spreading.The coexistence of vision and auditory enjoyment will construct for literature a much better future.