| 电子商务信誉管理系统的多维评分模型 |
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| 引用本文： | 江文钰,糜仲春.电子商务信誉管理系统的多维评分模型[J].管理学报,2007,4(3):302-305. |
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| 作者姓名： | 江文钰 糜仲春 |
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| 作者单位： | 中国科学技术大学管理学院 |
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| 摘 要： | 介绍了信誉管理系统的内涵及目前普遍存在的问题,研究发现目前使用的信誉管理系统的单维评分模型存在一些缺陷。为此,重点探讨了多维评分模型的设计,引入了决策科学中的本征向量方法确定各维的权重,设计出能从不同角度更准确地反映客户信誉的多维信誉管理系统。
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| 关 键 词： | 电子商务 信誉管理系统 多维 权重 |
| 文章编号： | 1672-884X(2007)03-0302-04 |
| 修稿时间： | 2006年8月28日 |
Multi-dimensional Graded Model of Reputation Management System in E-Commerce |
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| JIANG Wengyu,MI Zhongchun.Multi-dimensional Graded Model of Reputation Management System in E-Commerce[J].Chinese JOurnal of Management,2007,4(3):302-305. |
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| Authors: | JIANG Wengyu MI Zhongchun |
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| Abstract: | There are some risks and uncertainties in online transactions. This makes online reputation management system been an increasingly important role,online reputation management system is a means to obtain information in the past transactions from network to judge the quality of products and information tools.The article introduced the content of management system and the prevailing problems,focusing on the credibility of the multidimensional dynamic management system designed to introduce the science of decision-making methods to determine the vector of the levy Victoria's weight. |
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| Keywords: | e-commerce reputation management systems multi-dimension weight |
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