| 后现代主义思潮对包装设计的影响 |
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| 引用本文： | 李远.后现代主义思潮对包装设计的影响[J].合肥工业大学学报(社会科学版),2008,22(2):174-176. |
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| 作者姓名： | 李远 |
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| 作者单位： | 合肥工业大学,建筑与艺术学院,合肥,230009 |
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| 摘 要： | 随着社会文化的多元化以及生活方式的多样化发展，现代主义设计已经不能满足消费者的需求，而主张人类天性的回归、人与世界共存、价值多元的后现代主义设计深刻地影响着设计领域的方方面面，它拓宽了包装的层面、更新了包装的表现手法、创新了新的艺术语境和设计语言，从而赋予包装以新的时代意义。
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| 关 键 词： | 现代主义 后现代主义 包装设计 |
| 文章编号： | 1008-3634(2008)02-0174-03 |
| 修稿时间： | 2007年6月21日 |
The Impact of Postmodern Thought on Packing Design |
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| LI Yuan.The Impact of Postmodern Thought on Packing Design[J].Journal of Hefei University of Technology(Social Sciences),2008,22(2):174-176. |
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| Authors: | LI Yuan |
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| Institution: | LI Yuan (School of Architecture and Arts, Hefei University of Technology, Hefei 230009, China) |
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| Abstract: | With the advent of high consumption, pluralism of social culture and diversity of lifestyles, modernist design has been unable to meet consumer demand. However, postmodernism design, which advocates return to human nature, coexistence of human and nature, and diversity, affects all aspects of the design field. It broadens the packaging level, updates the packaging style, creates a new art context and design language, and gives a new era meaning to the packaging. |
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| Keywords: | modernism postmodernism packing design |
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