| 《广告策划与创意》课程的模拟实战教学模式探讨 |
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| 引用本文： | 韩淑芳.《广告策划与创意》课程的模拟实战教学模式探讨[J].华中农业大学学报(社会科学版),2007(5). |
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| 作者姓名： | 韩淑芳 |
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| 作者单位： | 华中农业大学文法学院 湖北武汉430070 |
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| 基金项目： | 湖北省教育厅“广告学专业整合优化的人才培养模式研究”(2002105)研究成果 |
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| 摘 要： | 如何更好地适应行业需求是广告学专业教学改革和实践的重点。以真实项目为背景,通过模拟实战教学,让学生在直接参与全程广告实务的模拟训练中,自行发现问题并做出相应决策,从而具备广告策划与创意的实际职业技能,达到全面训练和培养学生专业知识和素养的目的。
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| 关 键 词： | 技能训练 模拟实战 教学模式 |
Teaching Mode of Simulated Actual Practice in the Course of Advertising Planning and Creation |
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| HAN Shu-fang.Teaching Mode of Simulated Actual Practice in the Course of Advertising Planning and Creation[J].Journal of Huazhong Agricultural University(Social Sciences Edition),2007(5). |
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| Authors: | HAN Shu-fang |
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| Abstract: | How to well satisfy the demands of the trade is the emphasis of educational reform and practice of specialty in advertising.Under the background of true projects,students are involved in many simulated actual practices.During the training,students discover and settle the problems by themselves,then they gradually learn and possess occupational skills such as advertising planning and creation.Thus students are expected to develop professional knowledge and quality in an all-round way. |
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| Keywords: | skill training simulated actual practice teaching mode |
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