| 浅议多品牌战略 |
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| 引用本文： | 商荣华. 浅议多品牌战略[J]. 渤海大学学报(哲学社会科学版), 2002, 24(5): 70-73 |
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| 作者姓名： | 商荣华 |
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| 作者单位： | 锦州师范学院,工商管理系,辽宁,锦州,121013 |
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| 摘 要： | 企业规模的扩大,品种系列的增多,多品牌不失为一种有力的竞争手段。文章着重论述了多品牌战略的优势,在实践中如何采取多品牌战略以及应注意的问题。
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| 关 键 词： | 多品牌 营销手段 细分市场 |
| 文章编号： | 1001-6333(2002)05-0070-04 |
| 修稿时间： | 2002-05-18 |
Discuss the strategy of the brand more simply |
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| SHANG Konghua. Discuss the strategy of the brand more simply[J]. Journal of Bohai University:Philosophy and Social Science Edition, 2002, 24(5): 70-73 |
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| Authors: | SHANG Konghua |
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| Abstract: | The enlargement of the scope of the enterprise, the increasing of the series of products and brands can yet be regarded as a kind of favorable competition means. This text expound brand strategic advantages , and problems concerning the taking of this strategy. |
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| Keywords: | many brand strategy marketing means subdivide the market |
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