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论汶川地震报道中的跨媒体联动
引用本文:丁红. 论汶川地震报道中的跨媒体联动[J]. 淮海工学院学报(社会科学版), 2010, 8(1): 104-107. DOI: 10.3969/j.issn.1008-3499.2010.01.031
作者姓名:丁红
作者单位:湖南商学院,宣传部,湖南,长沙,410205
基金项目:湖南省哲学社会科学基金项目 
摘    要:汶川地震发生后,大批新闻从业人员快速赶赴灾情发生的第一现场,通过电视、报刊、广播、网络、手机等一系列媒体手段将灾情信息真实、客观、快捷地传达给全国人民及国际社会。各类媒体在应对突发性灾难时,发挥各自特长,充分整合资源,凸显了媒体联动的优势和特点,信息发布速度之快,内容之丰富和全面,媒体联动的程度之高,都是历史上少见的,值得认真总结。

关 键 词:汶川地震  同类媒体  跨媒体  媒体联动

Media Interaction in the News Report of Wenchuan Earthquake
DING Hong. Media Interaction in the News Report of Wenchuan Earthquake[J]. Journal of Huaihai Institute of Technology, 2010, 8(1): 104-107. DOI: 10.3969/j.issn.1008-3499.2010.01.031
Authors:DING Hong
Affiliation:DING Hong (Dept. of CPC Publicity, Hunan University of Commerce, Changsha 410205, China)
Abstract:When the earthquake in Wenchuan occurred on May 12, 2008, journalists quickly rushed to the scene of the disaster and delivered many an objective on-the-spot report about it in the shortest time possible through television, newspapers, radio, the Internet, mobile phones and other news media. Thanks to the cooperative and prompt interaction between different news media, the speed of news delivery, the scope of coverage and the richness of contents have all been unprecedented. Therefore, it is necessary to summarize the advantages of such a media interaction so that it can serve as a reference when similar events arise.
Keywords:earthquake in Wenchuan  similar media  cross-media  media interaction
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