Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination |
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| Authors: | Jooheon Kim, Arvind Parkhe&dagger |
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| Affiliation: | Division of Business Administration, Sookmyung Women's University, Hyochangwon-Gil 52, Yongsan-ku, Seoul 140-742, Korea, and;Department of General and Strategic Management, Fox School of Business and Management, 1810 N. 13th Street, Temple University, Philadelphia, PA 19122-6083, USA
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| Abstract: | We used two variables, competing similarity and cooperating similarity, in developing a comprehensive model that forces a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model on a sample of 70 global strategic alliances indicated mixed support for our hypotheses, and suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. Findings also show that deliberate 'relational efforts' mitigate the frictional effects of differences in partner characteristics. |
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