| 企业与客户互动价值的评价 |
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| 引用本文： | 邓长寿,赵秉岩.企业与客户互动价值的评价[J].天津大学学报(社会科学版),2006,8(5):341-344. |
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| 作者姓名： | 邓长寿 赵秉岩 |
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| 作者单位： | 1. 天津大学管理学院,天津,300072
2. 江西九江学院商学院,九江,332005 |
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| 摘 要： | 已有的客户关系评价模型大多建立在企业与客户之间一方价值评价的基础之上,这些评价方法不能充分体现关系双方的意愿。在客户价值和客户贡献的基础上,沿用通用电气公司矩阵分析法,提出了一种基于企业与客户互动价值的客户关系评价模型,为客户关系评价提供了一条新的途径。
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| 关 键 词： | 客户价值 客户贡献 通用电气公司矩阵 客户关系评价模型 |
| 文章编号： | 1008-4339(2006)05-0341-04 |
| 修稿时间： | 2004年12月12 |
Evaluation of Value Interaction Between Enterprise and Its Customers |
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| DENG Chang-shou,ZHAO Bing-yan.Evaluation of Value Interaction Between Enterprise and Its Customers[J].Journal of Tianjin University(Social Sciences),2006,8(5):341-344. |
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| Authors: | DENG Chang-shou ZHAO Bing-yan |
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| Abstract: | Most of the existing customer relationship models are based on single-flow value, which cannot express the willingness of each side. With the help of General Electric matrix, a novel model is proposed based on value interaction, namely customer value and customer contribution, between an enterprise and a customer. It provides a new way to evaluate the customer relationship. |
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| Keywords: | customer value customer contribution General Electric matrix evaluation model of customer relationship |
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