以文化产业化模式推动中华文化走出去的思考

以文化产业化模式推动中华文化走出去,是全球化和信息化时代的必要之举.这一做法既有助于促进我国贸易结构调整,弥补文化贸易逆差,又有助于提升文化软实力和国际影响力.文化创意是文化产业发展的制胜要素,文化内容的吸引力是文化产业赖以生存的基石,承载着文化精神的文化产品是中华文化走出去的重要载体.发展文化产业,应避免陷入泛文化化和简单经济化的误区,应该处理好文化经济效益和社会效益的关系,发展健康的文化产业.要多措并举,着力培育有利于中华文化走出去的文化产业化模式.

On Promoting the Going Global of Chinese Culture with the Mode of Cultural Industrialization

To promote the going global of Chinese culture with the mode of cultural industrialization is a necessity of the era of globalization and informationization.It is beneficial to the requirements of the structural adjustment of our country’s economy,to bridge the cultural trade deficit,and to the enhancing of the cultural soft power and international influence.Cultural creativity is the winning factor of the development of cultural industries,and the attractive force of a culture is the cornerstone of the development of cultural industries,whereas culture products loaded with Chinese cultural spirit is an important vehicle for Chinese culture to go global.Misunderstandings as pan-culturalization and an over-simplified economic tendency are to be avoided.Therefore,the relationship between cultural economic benefit and social benefit ought to be handled properly in order to develop cultural industries in a healthy way.Different measures are to be adopted at the same time so as to strive to cultivate a cultural industrialization mode in favor of the going global of Chinese culture.