关于吉林市城市品牌建设的思考

品牌是企业参与市场竞争的有力武器,面对21世纪知识经济的到来和世界经济一体化的趋势,吉林市经济要想在市场竞争中处于有利的地位,必须要打造有特色的城市品牌.根据吉林市具体情况,城市品牌建设应采取增加城市建设的文化底蕴,形成自己的城市特色,治理环境污染,改善软环境和建设好城市入口,增大宣传力度等对策.

Thought on the Brand Construction in Jilin City

Brand is the strong weapon for a enterprise to participate in market competition. In the 21st Century, with the knowledge economy's coming and the world economy's integrating, it is essential for Jilin city to occupy favorable position in market competition. According to the specific conditions of Jilin city, some measures should be taken to construct the city's brand.The measures are as follows:strengthening the cultural details for city construction; forming its own city features ; controlling environment pollution ;improving the soft circumstance ;constructing entrance to the city and strengthening the degree for propaganda.