Asymmetric discounting of gains <Emphasis Type="Italic">and</Emphasis> losses: A query theory account |
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Authors: | Kirstin C Appelt David J Hardisty Elke U Weber |
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Institution: | (1) Department of Psychology, Columbia University, 406 Schermerhorn Hall, 1190 Amsterdam Avenue MC5501, New York, NY 10027, USA;(2) Department of Psychology & Graduate School of Business, Columbia University, New York, NY, USA |
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Abstract: | People discount delayed gains (where the default is to receive a smaller gain sooner) more than accelerated gains (where the
default is to receive a larger gain later). For losses, the pattern reverses—people discount delayed losses less than accelerated losses. In Study 1, confirming a Query Theory process account, this sign by direction interaction is mediated
by the prominence of thoughts in favor of the default. Thoughts in favor of the smaller, sooner amount are more prominent
in delay scenarios than acceleration scenarios, and this increases discounting for gains and decreases discounting for losses.
Study 2 confirms the causal role of the order of option consideration. Participants considering thoughts in the natural order
(pro-default thoughts first) replicate the sign by direction interaction, whereas participants considering thoughts in the
opposite, unnatural order (pro-alternative thoughts first) do not. Reversing the order of option consideration eliminates
the sign by direction interaction. |
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Keywords: | |
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