| 打造品牌——提升企业竞争力 |
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| 引用本文： | 周晓丰.打造品牌——提升企业竞争力[J].天津市财贸管理干部学院学报,2004,6(4):19-20,26. |
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| 作者姓名： | 周晓丰 |
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| 作者单位： | 天津市财贸管理干部学院,天津,300170 |
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| 摘 要： | 伴随经济的全球化,中国企业将面临世界品牌的挑战,企业竞争日趋激烈。因此,只有提高对品牌经营管理的认识,找准品牌定位,才能打造出我们自己的品牌,提高企业的竞争能力。
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| 关 键 词： | 品牌 定位 对策 竞争力 |
| 文章编号： | 1008-9055(2004)04-0019-03 |
| 修稿时间： | 2004年8月26日 |
Make the World Famous Brand and Import Enterprise' Competence |
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| ZHOU Xiao-feng.Make the World Famous Brand and Import Enterprise'''' Competence[J].Journal of Tianjin Institute of Financial and Commercial Management,2004,6(4):19-20,26. |
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| Authors: | ZHOU Xiao-feng |
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| Abstract: | As economy developing allover the world, China's enterprise will encounter a challenge of the world' famous brand. Enterprises compete more and more violently. Therefore, managers must pay great attention to their management and setting for the world' famous brand. Thus can enterprises make the world' famous brand and import its compete. |
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| Keywords: | famous brand setting countermeasure competence |
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