面对个人品牌营销的媒体博弈

大众传媒发布的有关个人品牌的信息，表达了大众传媒与个人品牌营销双方共同的利益诉求和工具理性，但在双方的互动中也存在着话语权的隐性之争，个人或者公关组织试图通过自己握有的市场权力操纵传媒，掌控“新闻营销”活动。大众传媒首先要进行自我的博弈，自我的博弈结果决定着与个人品牌营销的博弈结果。

Media Tactics in Response to Personal and Professional Brand Marketing

Personal and professional brand information which mass media's account involves conveys both common benefit demand and instrumental reason between mass media and personal and professional brand marketing.But there is a recessive struggle in order to acquire the discourse hegemony for both sides in the bilateral interaction.A particular person or public relations organizations attempt to control news media by the market power which they have already held,and execute an activity which means "marketing in a wa...